Huge 24-hour crowdfunding event coming back to Midland
By Midland Area Community Foundation
Over $216,000 was raised by hundreds of local donors during last year’s 24-hour giving challenge put forth by the Midland Area Community Foundation (MACF). Give Local Midland, now in its third year, is an opportunity to focus on long-term funding for nearly fifty local nonprofits who participate.
“On May 3rd, we’re inviting the entire community to donate to local endowment funds,” said Sharon Mortensen, MACF President & CEO. “These funds allow our nonprofits to increase their long-term sustainability by giving them a stable source of funding into the future.”
Donations are accepted through the website www.givelocalmidland.org, which currently features a countdown clock, ticking down the time until midnight May 3rd, when donations are officially accepted.
To encourage donations, the community foundation is putting up $50,000 in incentive funds, with an additional $15,000 coming from other donors. These funds are known as the “matching pool”, and each participating nonprofit is competing for their share. Last year, the top agency was Adoption Option Inc., earning $12,677 in gifts and an additional $5,895 from the matching pool.
The website will accept gifts via credit or debit card from 12:00AM to 11:59:59PM on May 3rd, while the MACF offices will be open from 10:00AM – 7:00PM for those who prefer to give with cash or check. All gifts will populate on the Give Local Midland website, adding a sense of excitement and urgency to the fundraiser.
The MACF annual meeting will also take place on May 3rd from 7:30AM – 9:00AM at The H Hotel. The event is free and open to the public, but reservations are required by contacting MACF at 989.839.9661. More details, including a full list of agencies participating in Give Local Midland, can be found online at www.givelocalmidland.org.