Communications

This comprehensive branding guide contains the guidelines for a visual communication system to be used throughout the Foundation. Follow these rules strictly to maintain brand consistency. This guide includes all of the elements you need including logos, typefaces, colors, and more. Following these guidelines will create a consistent tone, look, and feel for the Foundation and associated sub-brands.

BRAND MAIN LOGO

Midland area community foundation is a combination logo. It comes in two color combinations which make this logo simple, clean, and professional. There is only one variation of this logo, down below you can see the actual size of the logo design.

BRAND LOGO CLEAR SPACE

A clear space is defined to maintained the signature’s integrity. If the minimum clear space is not applied, the signature’s impact will be compromised. Do not allow any graphic elements, such as copy, photography or background patterns, to clutter up the clear space. The clear space is determined by the height of the logo symbol.Do not let other graphics or text violate this space.

BRAND LOGO MISUSE

It is important to maintain some basic rules when using the foundation’s logo. Here you will find alterations that are not acceptable and must be avoided. Proper usage of the logo ensures thorough maintenance and integrity of the brand.

BACKGROUND COLOR VERSION

BRAND TYPOGRAPHY

Typography plays an important role in communicating an overall tone and quality. Careful use of typography reinforces our personality and ensures clarity and harmony in all of the communications.

PRIMARY TYPEFACE

BEBAS NEUE

HEADING AND SUBHEADING

Bold

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyx
0123456789

Semibold

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyx
0123456789

SECONDARY TYPEFACE

PT SERIF

HEADING AND SUBHEADING

Regular

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyx
0123456789

Italic

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyx
0123456789

FONT LINE HEIGHT

To achieve proper readability across all mediums, there must be appropriate spacing for digital and print use cases. Line heights have been determined based on each style’s individual size and font weight.

SIZE 34 LINE HEIGHT 26

MIDLAND AREA

SIZE 22 LINE HEIGHT 22

MIDLAND AREA

SIZE 22 LINE HEIGHT 22

MIDLAND AREA

SIZE 22 LINE HEIGHT 22

MIDLAND AREA

COLOR SYSTEM

Color plays an important role in the Foundation’s brand identity. The colors below are recommendations for future design projects. You will notice some of these secondary colors being used in the sub-brand logos. The use of the primary color scheme is a cornerstone of this brand and must be used across all digital and marketing materials. Secondary colors are supporting colors that will support primary colors in the mission to be both unique and unified.

PRIMARY COLORS

COLOR CODE

Hex:           #CD4027
Rgb:           205, 64, 39

COLOR CODE

Hex:           #0089C6
Rgb:           0, 137, 198

COLOR CODE

Hex:           #929497
Rgb:           146, 148, 151

SECONDARY COLORS

COLOR CODE

Hex:           #FFC001
Rgb:           255, 192, 1

COLOR CODE

Hex:           #5BC2AE
Rgb:           91, 194, 74

COLOR CODE

Hex:           #CADB37
Rgb:           202, 219, 55

COLOR CODE

Hex:           #F0F0F0
Rgb:           240, 240, 240

COLOR CODE

Hex:           #000000
Rgb:           000000